If you are planning to create an ecommerce planogram, there are a few helpful ways to approach the visual layout. That way, shoppers can visually see the two items together, and realize that their purchase of one may be enhanced by purchasing the other. For example, you may place an accessory that matches a piece of clothing on a page next to that piece of clothing. When you lay out an ecommerce store, you can place items next to one another that will encourage people to buy.
Planograms for online stores shouldn't just give you, the store owner, or the store designer an idea of how to lay out the page and upload pictures-they should also be strategy tools. This means a planogram lays out what products are next to each other on what pages, what pages are next to each other, and how they are ordered in your online store. Planograms for online stores are visual plans for how customers will encounter and see your items when they go onto your store website. While a planogram may feel specific to a physical retail store, because it is essentially a schematic, it is a useful tool for an online store too. How Can You Use a Planogram in an Ecommerce Setting? Finally, planograms are great reference documents for in-store staff who might not have had a hand in product placement, but who made need to replenish items quickly. Next, they ensure that your items are visually appealing, since customers are more likely to buy in a store that looks attractive to them.Īdditionally, planograms give you a better idea of your inventory, so you know what is available and what you might need to restock. First, they ensure that you are using all of the space available to you. But planograms have additional benefits in retail settings. Planograms sound straightforward: they are beneficial because they can help you see and know where everything that you sell is located. Why are Planograms Useful in Brick-and-Mortar Stores? On a planogram, you can see not only where a particular product is located, but also how many of that product are facing out, so that you know which products are more visible to customers (and which have less visibility). A planogram contains every single product in the store and where it sits. In a supermarket or retail store setting, a planogram is a visual drawing of how a store is laid out, including the shelves, aisles, and products. Not sure how planograms can apply to an ecommerce store (or even what a planogram is)? Read on to learn how planograms can help you boost your online business and increase conversions for your ecommerce store. However, one traditional brick-and-mortar supermarketing sales tactic can actually boost sales if used in ecommerce settings-the planogram. Concepts like in-store promotions and clippable coupons were no longer relevant for the digital world.